VillageReach developed and operates Chipatala Cha Pa Foni (CCPF), a mobile-based health hotline in Malawi that aims to increase access to health information, advice and care over the phone. Using a simple shortcode, users are connected to a hotline staffed by qualified health care practitioners to consult on a wide range of health information and provide referral services when needed. Users can also opt for personalized voice and SMS health messages tailored to women regarding their pregnancy or the health needs of their children. Operating since 2011, CCPF was first developed in partnership with Concern Worldwide and VillageReach as a resource for maternal and child health information specifically targeting rural and remote communities. The service has expanded to reach multiple districts and serves all demographics and a growing range of health topics. VillageReach is working with the Malawi Ministry of Health on a plan to fully transition program operations and scale up nationally.