To help boost COVID-19 vaccination rates in Malawi, VillageReach is working with the Ministry of Health (MoH) to listen to the concerns of citizens, compile data about misinformation and information gaps, and inform data-driven response strategies to close those gaps. This approach to social listening is conducted through Chipatala cha pa Foni (CCPF), a toll-free national health hotline in Malawi that provides information and referrals through calls by trained health workers or recorded messages on general health topics.