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Ensuring that health products are available and accessible for everyone is a critical part of primary health care, and essential to achieving universal health coverage. With new disease outbreaks, like COVID-19, this is even more important for routine services as well as new commodities. However, high quality health products are not always available when needed, particularly in under-served populations: urban poor, remote or rural communities, migrants and people impacted by conflict. Supply chains can be adapted to be responsive to people’s needs and preferences. VillageReach developed a four-step guide for governments and implementing partners to purposefully consider equity in supply chain design. Access the guide.