Seattle-area firm The Medium gives global health innovator a digital make-over
March 19, 2015 – Seattle, WA – VillageReach, a global health innovator that develops new solutions to critical healthcare challenges in low- and middle-income countries, announced the launch of its new website, redesigned in partnership with The Medium, a full-service design studio based in North Bend, WA. The site is the cornerstone of a comprehensive communications update for the 14-year-old non-profit, which also includes new marketing collateral and updated brand assets. The fully customized WordPress site includes an interactive Google map highlighting VillageReach’s global experience, and a comprehensive Resources Library. The library is searchable by multiple categories such as type, topic, geography and project to effectively manage the organization’s extensive documentation of its work including studies, evaluations, reports and journal articles.
“In the last five years, VillageReach has grown significantly. We have broadened our capabilities and further developed our expertise around core last mile barriers. The web site is a reflection of that growth, and provides a great platform to share our work – with both technical partners and individual donors,” said John Beale, Director of Strategic Development and Social Business Group Lead.
Lisa Tuininga, Principal of The Medium, served as the project lead on all aspects of the website redesign and collateral.
“It has been extremely satisfying to help VillageReach tell their story more effectively, reach a larger audience, and share their wealth of knowledge. We are very proud of the final product,” said Tuininga.
“The Medium tackled our most complex communications challenges with tenacity and creativity. It was a pleasure to work with their talented team of designers and developers. It truly was a collaborative effort,” said Sandy Hawley, Communications and Development Manager for VillageReach.
VillageReach transforms health care delivery to reach everyone, so that each person has the health care needed to thrive. We develop solutions that improve equity and access to primary health care. This includes making sure products are available when and where they are needed and primary health care services are delivered to the most under-reached. Radical collaboration with governments, the private sector and other partners strengthen our ability to scale and sustain these solutions. Our work increases access to quality health care for 46 million people in sub-Saharan Africa.
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