Newsroom & Blog

Jan 29, 2024   |   Blog Post

A New Year: A New 2030 Strategy

By Emily Bancroft

President & CEO

2023 marked the halfway point towards achieving the Sustainable Development Goals (SDGs) and the data told us that most countries are not on track to reach their health-related goals. There is an opportunity in this moment—the opportunity to collectively decide what it will take to accelerate our efforts to change this trajectory and how each of us can contribute.

2023 also marked the year that VillageReach focused on our strategy refresh, where we reflected on our alignment between our vision—a world where each person has the health care needed to thrive—and the promise of Universal Health Coverage (UHC).

We know that UHC remains out of reach for many communities—over 52% or 615 million people in Africa remain without access to quality primary health care services. We also see every day how health systems are facing increased pressure due to climate-related emergencies and changing disease burdens.  These trends—which are not slowing down—threaten to further exacerbate inequity and roll back progress.

Based on over 20 years of work, we know that reaching UHC and decreasing preventable deaths remains unattainable as long as the hardest-to-reach communities face persistent barriers to accessing primary health care (PHC). We have observed how the “one-size-fits-all” health care system fails to address the needs and preferences of the most under-reached, including women, children and adolescents. And yet we also have seen so much progress in the countries where we work, where solutions that center community insights in the design and delivery of products and services for the under-reached have been adopted by governments, creating sustained change in access.

Three Attributes of Responsive PHC

Through our work, we have seen that the best health care systems in Africa embody three key attributes:

  1. They make health products and services available when and where they are needed, ensuring that even the most remote communities have access.
  2. They possess the flexibility to adapt swiftly to changing demands and better absorb shocks and stresses.
  3. They routinely factor in and respond to the diverse needs and preferences of under-reached communities.
We call this responsive primary health care, and it is the core of our strategy.    

Now that we have ushered in the new year, we are ready to put our new strategy into action. As we look towards 2030, VillageReach’s goal is to reduce inequities in access to quality PHC in health systems reaching 350 million people.

We cannot do this alone.  We will do this by working with governments, the private sector and partners to build a new, responsive model of PHC—one centered on the most under-reached communities. If we design with the hardest-to-reach, we design a better health system for everyone.

Our 2030 Strategy marks a critical period where innovation must overcome business-as-usual to attain UHC. Together, let us bridge the gap in health care access to arrive at a future where equitable, responsive health care is the norm—not the exception.

I invite you to read our new 2030 Strategy.

You can also read the 2030 Strategy summary and view the animated introduction (embedded below).

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